Hyderabad, 3 December, 2020: Following the central government’s directive on reopening of theatres, the Government of Telangana has recently given the multiplex chains a nod to reopen theatres in the state. PVR Cinemas, India’s largest and the most premium film exhibitor with a portfolio of 835 screens in 175 properties operating in 71 cities across the country announced its reopening with strict adherence to the safety guidelines announced by the Ministry of Home Affairs along with the global standards defined by the Global Cinema Federation (GCF).
On the content front, the advance booking for the movie, Tenet, Christopher Nolan’s Sci-fi action-thriller, has been significantly high and the theatres are gearing up to welcome large crowds again. In addition to brand Nolan’s ability to draw crowds, his collaboration with well-known and much-admired Indian talent - Ms. Dimple Kapadia is cited as another reason for the massive interest in the film. Suraj PeMangal Bhari, Kanulu Kanulanu, Trolls, My Spy, Peninsula are other films that going to be screened.
In an effort to ensure health, safety and sanitization, and to build customer confidence, PVR is implementing stringent hygiene protocols, social distancing and food safety measures, along with minimal human contact across all touchpoints. Chequered Audi seating with only 50% occupancy, social distancing marked queuing, digital contact-less transactions, operating 50% of the restroom facilities, installation of fiber and glass shields are some of the initiatives that have been introduced. In addition, all employees of the company undergo daily health screening daily and will be seen wearing PPE gear, face masks, gloves and face shields for extra protection. Special PPE kits with masks, gloves and sanitizers have been made available for purchase as well. Further, the entire premises undergoes an EPA approved complete ULV sanitization process at regular intervals which helps in coating the surface with anti-microbial layers with electrostatic machines for up to thirty days. A deep cleaning and disinfection regime is followed every night by specially trained staff using medical-grade disinfectant chemicals, apart from the cleaning and sanitization after every show. The use of anti-microbial film on most-touched surfaces and hourly disinfection of key touchpoints with hospital-grade virucide, use of UV cabinets to sterilize all food packaging are some of the other initiatives that have been adopted.
Further, the brand has announced a private screening offer for Rs. 2999 that can accommodate a maximum of 30 people.
Speaking on the occasion Mr. Gautam Dutta, CEO, PVR Cinemas said, “We are pleased to be back to our customers by the reopening of Cinemas in Telangana. This is also significant because Telangana occupies a significant percentage of our screen share, making it an important market. Big films like Tenet will increase occupancy and numbers, and would further provide a great out of home experience for our patrons who were forced to stay in the confines of their homes for months. Our priority as we open our Cinemas in the region is to ensure the safety and security of our customers and employees by strictly adhering to all the safety protocols and guidelines laid down by the government and the global standards defined by the Global Cinema Federation.”
Please note that PVR Cinemas is reopening with 7 Cinemas instead of 11 Cinemas. The list of PVR Cinemas reopening in Hyderabad are:
1.PVR Forum Sujana Kukatpally – 09 screens
2 PVR RK Banjara Hills – 03 screens
3. PVR Next Galleria @ Panjagutta – 08 screens
4. PVR Next Galleria @ Irrum Manzil – 07 screens
5. PVR Next Galleria @Moosarambagh -06 screens
6.PVR Next Galleria @ Hitech – 05 screens
7.S2 Mallapur, Malkajgiri, Hyderabad – 04 screens